Step 1 · The loop
The free marketing audit
A free, ten-minute review of your startup’s marketing. Kindling reads your site and your competitors, then tells you where your marketing stands, what’s leaking, and what to fix first. Plainly, no padding.
Run your free audit ✨About ten minutes. No card, no contract.
Your site
Read the way a stranger would: what you claim, what you prove, and whether your homepage and your pricing page are telling the same story.
Your competitors
A walk through their public pages the way a prospect would — where they position, what they charge, and where the gap you can own actually is.
Your answers
Ten minutes of honest questions: stage, sales motion, revenue, deal size, and the hours you really have. The audit is only as honest as the inputs — so it asks directly.
What comes back
From a real audit format
“Your homepage sells a platform; your pricing page sells a tool. Pick one. You’re on rung two of the go-to-market ladder — positioning before channels. Biggest leak: no proof anywhere, and three of your customers would say yes to a quote tomorrow. At your deal size, $400K of pipeline means about thirty real conversations — founder-led outbound and founder posts fit your motion and your six hours a week. Paid doesn’t, yet.”
Where you stand on the go-to-market ladder · the pipeline math against your goal · channels ranked for your motion and hours · the three biggest leaks · what to fix first. Yours to keep, download, and act on.
Questions, answered plainly
What is the Kindling marketing audit?▼
A free, ten-minute review of a B2B startup’s marketing. Kindling reads your website the way a stranger would, walks your competitors’ homepages, and asks about ten minutes of honest questions — stage, sales motion, revenue, deal size, and available hours. It then places you on the go-to-market ladder, runs the pipeline math against your goal, ranks channels for your motion, and names your biggest leaks.
Is the marketing audit really free?▼
Yes. The audit is Kindling’s free Spark tier — no credit card, no contract. It is the first step of the loop Kindling runs; the 90-day plan and Monday briefings build on it in the paid tiers.
What do I need to run the audit?▼
A free account, your website URL, and about ten minutes for honest answers about your company — stage, sales motion, revenue range, deal size, marketing budget, and the hours you actually have for marketing. Kindling does the reading and analysis.
What happens after the audit?▼
The audit becomes the foundation of the loop: a strategy and 90-day plan with real pipeline math and two or three plays sized to your hours, then a Monday briefing each week with three priorities and the work already drafted. You can also just take the audit and act on it yourself — it’s yours to download.
Prefer to run it yourself first? The exact checklist is in the Library: how to run a B2B marketing audit.
You don’t need another marketing tool.
You need a marketing leader.
Start with the free audit ✨Then the 90-day plan and the Monday briefing build from it.