Terms of Service

1. What Kindling is

Kindling is an AI marketing tool for small startup teams. It audits your marketing (including by reading your public website and your competitors' public websites), builds a strategy and 90-day plan, sends a weekly briefing with recommendations, and generates marketing content across multiple channels. You own what you create, and you make the final decisions. Kindling is operated by Kindling LLC, a Georgia (United States) limited liability company ("Kindling," "we," "us").

2. Your account

You need an account to use Kindling. Keep your login credentials secure. You are responsible for all activity under your account. One person per account -- no sharing credentials across a team.

3. Plans and pricing

Kindling has three plans: Spark (free — the marketing audit plus limited campaigns), Flame (the strategy, 90-day plan, and Monday briefings), and Bonfire (the whole loop, including founder voice and office hours). Current prices for paid plans are listed at kindlingmagic.com/pricing. We can change pricing with 30 days notice; founding-cohort rates stay locked for as long as the subscription remains active. You can cancel a paid plan anytime -- your access continues through the end of the billing period.

4. What you own

You own all content generated through Kindling. Your briefs, your campaigns, your copy. We do not claim any rights to your generated content. We do not use your content to train AI models.

5. What we own

Kindling the product -- the interface, the agents, the brand, the code -- belongs to Kindling LLC. You get a license to use the product while your account is active. That license does not transfer.

6. AI-generated content and recommendations

Kindling uses AI (Anthropic Claude) to generate marketing content and recommendations — including audits, plans, weekly priorities, pipeline projections, and calls on whether to continue or cut a marketing play. AI output can be wrong, incomplete, or not suitable for your situation. Recommendations and projections are not guarantees of results, and are not financial or business advice — you make the final decisions. You are responsible for reviewing, editing, and verifying all generated content before publishing. We are not liable for content you publish or decisions you make.

7. Acceptable use

Do not use Kindling to generate content that is illegal, deceptive, discriminatory, or harmful. Do not attempt to circumvent usage limits, reverse-engineer the product, or use the API in unauthorized ways. We can suspend accounts that violate these terms.

8. Advertising compliance

Kindling generates marketing content. You are responsible for ensuring that content complies with applicable advertising laws in your jurisdiction, including CAN-SPAM, GDPR email requirements, FTC guidelines, and any industry-specific regulations. When Kindling generates email content, you must add your own unsubscribe link and physical mailing address before sending.

9. Service availability

We aim for high uptime but do not guarantee it. Kindling depends on third-party services (cloud hosting, AI APIs) that may experience outages. We are not liable for downtime or service interruptions.

10. Limitation of liability

Kindling is provided as-is. We do not guarantee specific results from using the product. Our total liability to you is limited to the amount you have paid us in the 12 months prior to any claim. We are not liable for indirect, incidental, or consequential damages.

11. Early access

Kindling is currently in free early access. Features may change, be added, or be removed as we build. No payment method is required during early access. When paid plans begin, accounts created during early access keep the founding rate offered to them at that time, and we will give at least 30 days’ notice before any charge applies. Content you create and publish remains subject to the AI-generated content and advertising compliance sections above: you review and approve everything before it ships, and you are responsible for what you publish.

12. Changes to these terms

We may update these terms. If we make material changes, we will notify you by email. Continuing to use Kindling after changes take effect means you accept the updated terms.

13. Contact

Questions about these terms? Email us at neely@kindlingmagic.com.